Wu Lyf have accused Toyota of using one of their songs without permission, for a "sexist sports car advert". The indie band are furious over the Dutch clip, in which the song Heavy Pop plays over shots of long drives, cool scenery and livid wives.

"To anybody interested as to why we are featured in a Toyota advert," Wu Lyf wrote on their Facebook page, "we too are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their 'inner chauvinist'. We have not consented to this, we have not earned a penny from this … Wouldn't have minded so much if it was for a Lamborghini."

The advert was created by an agency in Brussels, Happiness, with director Arnaud Uyttenhove. Various men are shown driving home with a Toyota GT86 and explaining to their partners that they have just bought a new car. The women all become upset, sometimes hysterical, with lots of crying and broken windows. "You are so selfish, unbelievable!" one shrieks. "But I like it!" yells a man.

Pitchfork has suggested the advert may not be a finished Toyota ad. Although Happiness has worked with the auto company before, this video might just be a pitch for business. On the other hand, Wu Lyf might not have to consent for their music to be used in an ad. Months before the Manchester group released their debut album, they had already signed a publishing deal with Universal Music, and some deals allow the publisher to license songs.

Moreover, Wu Lyf's teasing statements on licensing might have suggested they didn't have problems with corporations. "You don't make money out of selling records. You have to do other things to survive," Wu Lyf's Ellery Roberts told Drowned in Sound last year. "McDonalds we'd gladly let use our music," he added. "Oxfam can get the fuck out."